If you’re just starting a blog, it can be intimidating to think of enough topics to regularly post about to keep your visitors engaged. Having a schedule is really important, though – otherwise, your readers won’t know when to keep an eye out for your new posts! There’s an easy way to quickly fill your content calendar. These are the steps I use to write up my blog posts and stay ahead of the game.
Develop a posting schedule: Do you want to write three times a week, or just twice a week? Block out regular days for posts, and you’ll have a feel for exactly how many posts per month you’re looking at.
Make a content calendar so you can visualize your posts: I’m a very visual person, so I have my month calendars in my bullet journal. Since I have two blogs, I color code each of them so I can tell what post is for what website. You can use a digital calendar like iCal or Google if that’s how you prefer to plan. Laying out a month at a time helps me see what’s coming up, what I have time for, and can even help me plan posts far in advance. If you only have one blog, you could color code your themed posts or series if that helps you plot out your posts better.
Do recurring series or themed posts: There are a lot of themed weekly linkups to participate in: I’ve done Music Mondays, Tune Tuesdays, Workout Wednesdays, and Fashion Fridays here on the blog. Sometimes having this kind of theme makes it easier to focus and sit down to write. Right now I’m working on developing series, focusing on remote work as well as blog management. I’ve found that picking a broader topic like that makes it a lot easier to get ahead on my content calendar – in March, I was already planning content into May. (This is also a really great way to keep fresh content coming on your blog if you plan to take some time off.) Plus, using a series allows you to re-use the opening paragraph – this gives the series cohesion, and saves time on writing the post!
Another benefit I’ve found in developing a series is that it’s made it super easy to brainstorm topics and build off each post. For example, this series on blogging stemmed from an idea I had on doing a walkthrough of my blogging bullet journal. I’m still going to do a larger post on that, but breaking them down into individual topics allows for more in-depth information to be shared. Be sure that once you’ve written the new posts, you go through any related posts to drop backlinks in so your readers can easily access related content!
Dedicate a few hours each week to developing future content: There’s always going to be some part of blogging that has to be done every day, like sharing posts on Facebook groups, submitting to StumbleUpon and Pinterest, and responding to comments. (If you aren’t into that, think about hiring a VA to outsource the parts of blogging you find icky!) Getting ahead on writing your posts and shooting photos frees up a lot of your daily time – instead, I like to sit down a few Saturday afternoons per month and churn out posts. (Of course, if you aren’t feeling particularly inspired, this might not work.) I prefer doing this because it lets me tune out any other distractions and really focus on creating great content – once I get in the zone, it’s easy to stay on task!
Write some unscheduled evergreen posts: Life happens, right? One way you can stay on top of your posting schedule is by having evergreen posts you can lean on when you have off weeks (or months.) If you see a blank spot in your calendar that you’re struggling to fill, pop in and post one of your evergreens. Even if it doesn’t exactly fit into a series you might be working on, at least your visitors have new content (and are probably getting the chance to learn more about you!)
Do you plan your blog in advance? What’s your process like for planning your content calendar?
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